LWCC Announces New Chief Marketing and Customer Experience Officer, Seth Irby and Promotion of Gary Sanders to Vice President


Baton Rouge, LA (WorkersCompensation.com) - LWCC, Louisiana’s largest workers’ compensation company, announces the hiring of Seth Irby as Chief Marketing and Customer Experience Officer as well as the promotion of Gary Sanders to Vice President. Sanders currently serves as Chief Security Officer.

“We’re thrilled to grow and evolve our team as we continue to champion Louisiana businesses,” says LWCC President and CEO Kristin Wall. “Hard work, dedication and our commitment to serving Louisiana over the last 27 years plays an integral role in achieving our purpose–helping Louisiana thrive. We are confident Seth and Gary will empower us to continue making transformational change in our state.”

Seth Irby, Chief Marketing and Customer Experience OfficerSeth Irby

Irby brings to LWCC a variety of experience and expertise in strategic planning, leadership training and facilitation, change management, and strategic communication consulting. Previously a senior consultant with Emergent Method, Irby has led a number of strategic planning projects for clients including LWCC, Louisiana’s Coastal Protection and Restoration Authority, Pelican Chapter of Associated Builders and Contractors, and the LSU Alumni Association. Prior to his work at Emergent Method, Irby served as the managing director for a national fraternity’s headquarters in Richmond, Virginia where he managed a 35-person staff and oversaw the creation and implementation of national priorities, goals, and assessment models.

As Chief Marketing and Customer Experience Officer, Irby will oversee LWCC’s communications and agency relations teams and evaluate and improve the company’s marketing and branding, internal and external communications, and customer experience.

Gary Sanders, Vice President and Chief Security OfficerGary Sanders

Sanders has over 25 years of experience in information security and technology including information technology management, infrastructure design, network management and business continuity planning. After joining LWCC in 1997, Sanders progressed through multiple key roles within the IT division. In 2015, Sanders was promoted to assistant vice president of information security and was named Chief Security Officer in 2017.

“Gary’s expertise and contributions to LWCC have been invaluable,” says Wall. “The creation of our security division has allowed us to approach all security matters with a higher strategic priority and laser-like focus. We are pleased to promote Gary to this Vice President role and know he will continue to play an integral role in leading our security efforts.”

Irby and Sanders will work alongside one another as LWCC continues to take on transformational projects in the areas of safety, learning and innovation, and health and wellness, to just name a few. Under Sanders’ leadership, LWCC recently launched a new initiative focused on improving safety in local schools. Irby will not only support Sanders in this work, but provide expertise and resources to the company’s safety team and others as they work to improve the lives LWCC’s customers and fellow citizens. More information regarding LWCC’s Safe Schools program will be provided as the initiative progresses.

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