Rebranding Work Comp


In order to recruit and retain the all generations in the workplace (Baby Boomer, Gen Z, Millennial, Gen Z), the workers' compensation industry needs to rebrand itself. The staid insurance model, full of paper and "claimants" and acronyms and office cubicles, will not "sell" in a competitive marketplace for the best talent. What processes, terms and people need to be retired in order to create a compelling reason to join? How can the principle of helping people be infused into the industry so those that want a sense of purpose to their work can find fulfillment? Join this session where multiple generations and perspectives will offer some options.


December 2021

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