How Gen Z is Using Social Media

Drake professor Chris Snider will share how younger users are changing the way social media is used.

Drake professor Chris Snider will share how younger users are changing the way social media is used in this preview session of the Drake University Master of Arts in Communication program. Following is on the decline, shares are on the rise, and our feeds are hyper-personalized to our individual needs. In this interactive session, we’ll discuss what that means for businesses trying to reach users on today's social networks. You'll learn how to spot and join the trends that matter, and leave with practical tips to make your own social accounts stand out.

Snider teaches a social media strategies class in Drake's Master of Arts in Communication program. In this session, you'll learn about our MAC program in addition to Snider's presentation.