Wisdom Wednesday: Coach, Don’t Command

Coach, Don’t Command is a 30-minute, interactive Wisdom Wednesday session designed as a working conversation rather than a traditional panel. Hosted by Cortney Helfrich, with panelists Amber Guenther and Matt Rogers, this workshop-style discussion will explore how shifting from directive leadership to coaching-based approaches builds trust, accountability, and long-term performance. Panelists will share practical tools for asking better questions, guiding problem-solving, and empowering others without sacrificing clarity or results. Participants will engage in real-world scenarios and reflection moments they can immediately apply in their own professional environments. This session is ideal for emerging and experienced leaders who want to influence more effectively by developing people, not just managing tasks.