Sarasota, FL (WorkersCompensation.com) - WorkersCompensation.com announces a new Family Brand Logo Program to streamline and simplify the company's marketing efforts. New logos have been designed to better identify the various services provided by the company as part of the WorkersCompensation.com line of products.
At the time it began operations in 1999, WorkersCompensation.com, the largest and most visible workers' compensation resource online, was generally based on an advertising revenue model. Today, it is an important data services provider for the industry, and the company found its multiple offerings were sometimes confusing to potential customers. "Most of our products are leveraged from our extensive WorkCompResearch resource library" explains Robert Wilson, president & CEO of WorkersCompensation.com. "We found that our various services were not always recognized as a WorkersCompensation.com product, and we wanted to establish the means to more clearly identify our line of efficiency tools within the overall corporate brand."
Wilson relates a story about speaking with a WorkCompResearch subscriber renewing for her fourth year, and recalling her surprise to learn that the product was associated with his company. He says that surprised him, but "we knew that with every new product we developed, the challenge to maintain a consistent marketing message increased exponentially".
The Family Brand Logo Program incorporates a modified company logo for each product, along with the actual product name. Additionally, company promotional materials are being redesigned to correctly portray the company as a provider of "Comprehensive Data Services for the Workers' Compensation Industry". New logos exist for the company's Advertising Services; their compliance and regulatory research product WorkCompResearch; a forms auto-population system called FlashForm SSL; and an online conference registration system called CompEvent. Additionally, their Virtual Claims Kit and a benefits rules engine called CompGuide XML have been incorporated under the Family Brand Program. The company's CompNewsNetwork system has been rebranded back under the corporate name of WorkersCompensation.com.