• Premium News Login
  • WorkCompResearch Member Login
  • Solutions
    • WorkCompResearch
    • Virtual Claims Kit
    • FlashFormSSL
    • Advertising, Branding and Promotional Services
    • Insurance Center
    • CompEvent Conference Registration
  • News, Blogs & Events
    • News Center Home Page
    • View All Articles
    • Featured News
    • The Experts View
    • Current News
    • From Bob's Cluttered Desk
    • Workers' Comp Blog Wire
    • Workers' Comp Best Blogs
      • 2019 Best Blogs
      • Workers' Comp Best Blogs 2018
      • Workers' Comp Best Blogs 2017
      • Workers' Comp Best Blogs 2016
    • Calendar of Events
  • State Info
  • Forums
  • Kid's Chance

  • WorkCompResearch Login
  • Premium News Login
  • Request a Demo






Simplifying the Work of Workers' Compensation


Quick Help Center

I Need Workers'
Comp Insurance

I'm Injured
What Do I Do?

Simplifying the Work of Workers' Compensation


I Need Workers'
Comp Insurance
I'm Injured
What Do I Do?

Corporate News

  • Home
  • News, Blogs & Events
  • Corporate News

WorkersCompensation.com Announces New Family Brand Logo Program

  • 08/09/11
  • WorkersCompensation.com


Sarasota, FL (WorkersCompensation.com) - WorkersCompensation.com announces a new Family Brand Logo Program to streamline and simplify the company's marketing efforts. New logos have been designed to better identify the various services provided by the company as part of the WorkersCompensation.com line of products.

At the time it began operations in 1999, WorkersCompensation.com, the largest and most visible workers' compensation resource online, was generally based on an advertising revenue model. Today, it is an important data services provider for the industry, and the company found its multiple offerings were sometimes confusing to potential customers. "Most of our products are leveraged from our extensive WorkCompResearch resource library" explains Robert Wilson, president & CEO of WorkersCompensation.com. "We found that our various services were not always recognized as a WorkersCompensation.com product, and we wanted to establish the means to more clearly identify our line of efficiency tools within the overall corporate brand."

Wilson relates a story about speaking with a WorkCompResearch subscriber renewing for her fourth year, and recalling her surprise to learn that the product was associated with his company. He says that surprised him, but "we knew that with every new product we developed, the challenge to maintain a consistent marketing message increased exponentially".

The Family Brand Logo Program incorporates a modified company logo for each product, along with the actual product name. Additionally, company promotional materials are being redesigned to correctly portray the company as a provider of "Comprehensive Data Services for the Workers' Compensation Industry". New logos exist for the company's Advertising Services; their compliance and regulatory research product WorkCompResearch; a forms auto-population system called FlashForm SSL; and an online conference registration system called CompEvent. Additionally, their Virtual Claims Kit and a benefits rules engine called CompGuide XML have been incorporated under the Family Brand Program. The company's CompNewsNetwork system has been rebranded back under the corporate name of WorkersCompensation.com.

For more information about WorkersCompensation.com products, go to http://www.workerscompensation.com/products.php.



Comments

There have been 1 comments made!


You must Login or Register in order to read and make comments!


Member Login

Don't Have an Account? Click Here to Register.


Click Here If You Forgot Password

Click Here If You Are Having Problems Receiving Verification Email

Email to a Friend

Post Comment or Reply

Search

View By Section

  • View All Articles
  • Featured News
  • The Experts View
  • Current News
  • From Bob's Cluttered Desk
  • Workers' Comp Blog Wire
  • CompBob! Friday Joke

View By Author

  • Liz Carey
  • Frank Ferreri
  • Nancy Grover
  • Judge David Langham
  • Heather Schwartz Sanderson
  • Chriss Swaney
  • F.J. Thomas
  • Bob Wilson
  • Bill Zachry


WorkersCompensation.com, LLC. | All Rights Reserved
About Us | Advertise with Us | Contact Us | WorkCompResearch.com | Privacy Policy | Terms | Advertiser Login