Networking Connections That Convert: Using LinkedIn to Attract Clients and Build Authority

Join us for an enlightening session on how to expand your networking power with LinkedIn. This all-in-one session will provide networking tips and LinkedIn advice, as power tools in your brand marketing toolbox to catapult your networking efforts.

Learning Objectives:

In this session, you will learn:

• What networking is (and isn't)
• How to ace a networking introduction and grow it into potential business
• Follow-up strategies – the difference between persistence, stalking, and apathy
• How to “network up” to those you never thought would be in your circle, all with stories and examples from the speaker’s 25-year entrepreneurial career experience.

Then you can also learn:

• How to express “why” you in particular, using your own best expression on your LinkedIn profile to optimize brand recognition,
• Coupled with recurring, excellent published content to share viewpoints, attracting new prospects organically, and encouraging colleagues to refer you to others for your expertise.

That’s the gift of social networking, a multi-media art that you practice daily, employing stand-out strategies and the right way to self-brand on social media platforms, notably and most successfully. Learn the essential aspects of how networking converges with LinkedIn social networking, impressing the global business community of over 1 billion professionals.