Reimagining Marketing Methods

The Transitions Webinar series continues to discuss preparing for future generations in our industry – this time, with a focus on Marketing methods. As younger generations continue to enter the insurance and workers’ compensation workforce, we must start to adapt our Marketing strategy and technologies to meet consumers where they are. Mainly, on the internet. Not only will the people we serve, our injured workers, be Millennials and Gen Z, our future industry decision-makers will soon be as well. It's important that we take the necessary steps now to tailor our Marketing strategies to new target audiences and consumer habits. Hear from our expert panel on how they have altered their tactics to prepare for marketing to new generations. During this webinar, you can expect to learn how to: - Adapt your Marketing strategy for Millennials and Gen Z - Embrace new Marketing technologies - Manage your brand (both business and personal) in a digital environment